Introduction

Develop Interactive Narratives

The interactive experience simply ups the engagement factor. It also allows the Frame Concepts information designer more discretion with the visual real estate. Because of the interactive layers, the designer can decide to zoom in on aspect of the solution or hide the callout captions and labels to keep the visual clean with lots of white space to make the visual pop.

And of course, instead of relying on the viewer eye to follow the narrative without static layout techniques, the designer can allow the viewer to click through a narrative with panning, click-through and zooming features.

Highlight Key Value Points

The narrative can follow a step process or highlight key value points or allow the viewer to click the areas that interest their professional interest the most. And any denser materials can be conveniently accesses with clever hyperlink layout without busying up the visual.

Business Purpose

Increase Conversion

Unlike our infographic content programs which drive awareness and traffic flow typically based on time-dependent data, the interactive solution pictograms like the static pictograms are created to drive conversion specifically about your offering and our clients typically want to drive the following business goals:

• Conversion – enable your audience to quickly come to terms with your offering and fill out your contact form, call the toll-free number, try the free demonstration, whatever your call-to-action may be.
• Complex Content Simplification – Enable your audience to both understand and engage with your complex by leveraging analogy and intuitive visuals.
• Address Your Audiences Concerns – the pictograms can literally place your prospect types and stake holders in situation visually showing them the differentiated value they will receive.
• Decrease the Abandonment and Indifference Factor – While our clients have done their homework and invested in a solution that may be proven to be the “best” solution, the reality is that your desired audience can place you in the wrong conceptual bucket or even worse, simply be indifferent. The Frame pictogram visually shakes them into engagement.
• Adds Substance to your offering and point of view – The very fact that you have taken the time to develop a visual story to drive that ah-hah moment in a very sophisticated visual presentation suggests the importance of the topic and your attention-challenged audience appreciates that you value their time.