Process

Process

The Frame Process

Frame Concepts has refined its creative delivery process to efficiently produce visual solutions that drive understanding and engagement. Each visual solution follows a repeatable project plan with iterative milestones for client reviews to ensure the project is on the right track at each stage.

Step 1: Ideation through Pencil

We are especially proud of the pencil sketch ideation process. After reviewing your reference materials and holding a kickoff meeting, the very first deliverable is a pencil sketch. The pencil sketch is aimed at driving a visual approach and while developing an analogy or metaphor that brings the point to visual life.

Process

Step 2: Partial Digital Render

After the visual concept is approved, a partial digital render is created to show overall digital layout and interpretation of digital brand and style. In some cases we adhere to our client’s brand guidelines and in lots of cases because our clients are new to these innovative visual solutions, we form the brand identity in process.

Process

Step 3: Full Digital Render

With pencil sketch and partial render approved, we have our blueprint to drive the final render of the piece. At this final stage, a full vector-based original illustration is created in a format required for our client’s intended application. Frame provides three rounds of edits to ensure the final product is to meets the nuances of our client’s needs.

Process

Step 4: Extending the Process

This core process heads up each project whether we are creating a print infographic, an interactive solution pictogram, or a new web portal or data driven web application. A visual storyboard is created for our client’s approval and also serves as visual instruction to our technical team to turn the static visual into a animation, interactive demo, data driven visualization or a portal or application.

No matter what the communication interface or how technical the application may be, in the end it’s a human trying to enable other humans to visualize the point and engage. The visual ideation process permeates all of our technical solutions.

Process



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1-800-395-6282


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