Contact Us | (800) 395-6282 | Request A FREE Demo

Welcome to our Point of View!

Having come face-to-face with a myriad of business communication problems with a myriad of professional functions in all shapes and sizes of each major industry from startups to Fortune 500 – we have a unique perspective. And there is a community of us “Framians” (we just made that up) that share this common concern to get our audiences into the correct conceptual framework – whether its during a sale presentation, a webinar, a live event, presenting research or setting up a web portal loaded with big data. And we all think the best tool to help your audience visualize the point is in fact visuals.

The following series presents our thoughts on the craft of applying visuals to business and technical problems to drive understanding and engagement. A meta-infographic series on infographics if you will.

You can subscribe to get your monthly free infographic on all things visual and business challenges […]

Data-Driven Versus Concept-Driven Visualizations

Academia is Concerned About Driving Concepts Just Like Frame Concepts
Came across an article by Kim Kastens – Data-Driven Versus Concept-Driven Visualizations –  at the Education Center at Carlton College that quotes a “much under appreciated” paper by Aaron C. Clark & Eric N. Wiebe of North Carolina State University which makes a distinction between data-driven and concept-driven visualizations.

Here is the quote:
In creating a visualization, the initial design is typically driven by classifying graphics into two major categories. … A concept-driven visualization is typically generated from a concept or theory and not directly tied to any empirical data. It does not mean that there isn’t any data that either supports or refutes the theory, but this particular exploration does not require … A data-driven visualization uses empirically or mathematically derived data values to formulate the visualization. In this case, a specific relationship between data values and the graphic elements is defined […]

Yes, Visual Solutions Can Drive Your Bottom Line

Thinking of doing one infographic on one offering or blog post or email campaign is narrow minded. Businesses should step back and think about their goals as a whole and challenge themselves to bring their marketplace and audience into a wider vision. And if the answer is “No” – then one should think about how their audience consumes information. Once that has been decided and only then, should one think about leveraging visual solutions – including infographics – to help bring each segment into your frame of reference so they understand and engage with your offering and your point of view.
Integrating visual solutions to drive your business is a whole lot more than just a single infographic.
That’s what we do at Frame Concepts. We start with a pencil sketch for each visual solution project to drive ideas that align with our client’s goals.

Then we step back and scope how we […]

Tough Nut to Visually Crack with a Healthcare Infographic

Brainstorming the Community Healthcare Infographic

There were a lot of angles one could take
We recently had a repeat client open up a new project. Her internal client at the Hospital was a senior medical practitioner who had been leveraging an unwieldy slide to communicate a provocative stance on transforming the healthcare system in the greater Dallas Texas area.

Our client’s verbal summary providing context and the slide itself helped myself and the information designer assigned to the project come to terms with the nuanced content that was trying to be expressed. I quickly (especially for an early Monday meeting with only half a cup of coffee) jumped on the positioning wagon. I took a shot at the first verbal strawman:
 Lets think of this new model as an mechanism – one needs the engine – and the engine is the fact that the hospital system is going to underwrite the medical program […]

How Visual Solutions Are Changing Content Creation

I recently came across an interesting article from Marketing Technology Alert. We all know content is king for lead generation but now with marketing automation, social media programs and keyword strategies in play, the question is how can we make the actual content more engaging and sharable. Four years ago Frame Concepts put all their chips on the table and bet on visual solutions writ large. Nice to see the rally cry for visual solutions getting stronger and stronger to drive content creation practices.

With the surge towards visual content not seeming to abate, the challenge is to deliver visual content on an ongoing basis. Are you staffed for this challenge?

The article below and a also a visual snapshot of more than a subtle reminder that we here at Frame Concepts are living the mandate to leverage visuals to drive engaging content creation as evidenced my our comprehensive case study […]

How to Use Infographics in B2B Marketing

Anyone will tell you that planning is essential to leveraging your new visual solutions and this includes infographics. I recently came across a useful guide on deploying infographics in B2B marketing.

I like Mr. Shor’s point when he states:

Don’t Dabble — Have a Plan!
Producing a single infographic usually isn’t worth the effort, plus, it takes more than one attempt to evaluate how well infographics work for your business. Instead of dabbling, commit to one infographic per month or quarter; whatever your team can comfortably support.

You’re likely to experience a rapid learning curve on infographic development. Your fifth or sixth effort will be smoother than the first few — and probably achieve much better results.
As we here at Frame Concepts have been deploying infographics in B2B for the Fortune 500 and some of the most innovative startups for the past four years (and I have been in B2B for the last […]