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Frame of Mind Blog

19 03, 2015

5 Visual Solutions for Financial Services

By |March 19th, 2015|0 Comments

Financial Services presents layers of complexity…

First, the professions themselves – investing, trading, clearing, banking, insurance claim processing – have nuanced goals and processes.
Secondly, there are the regulatory bodies and compliance procedures that need to be taken into account, as well as profit goals.
And then a lot of the processes […]

3 03, 2015

8 Reasons Why Your Company Needs To Be Visual-Centric

By |March 3rd, 2015|0 Comments

“One Visual is Worth a Thousand Words.”
You’ve heard this before, but are you taking the value of this statement seriously?

Knowing that visual solutions help you enable your audience to understand and engage with your offerings and points of view, it’s tempting to think that everyone is on the visual […]

22 01, 2015

Starting Your Visual Content Marketing Year Off Right

By |January 22nd, 2015|0 Comments

Welcome to 2015.
In case you did not notice, content marketing and inbound marketing writ large has become THE de-facto standard best practice for B2B Marketing.

And the best tool and medium for this content?

You guessed it: Infographics and data-visualization.
Fresh off the Press
Far be it for us to make such bold […]

12 12, 2014

Putting Email Marketing To Work for B2B

By |December 12th, 2014|0 Comments

When you look at the large amount of articles written about email marketing for B2B, many talk about creating compelling content, designing for mobile and being personable – all of which is great advice.

But with this post, I’d like to offer a completely different approach to email marketing.

Try this […]

17 11, 2014

Bridging the Gap Between Design and Business

By |November 17th, 2014|0 Comments

Experience Helps
Here at Frame Concepts we run the gamut of industry and professional contexts for new visual communication projects. It struck me that a lot of filtering and context analysis is taking place on the Frame Concepts side as we are debriefed on the specifics of a new communication […]