Sage advice that Stephen Gamble should indeed read Stephen Gamble’s book … or is there a deeper suggestion at play. Is Amazon AI telling me to heed my own advice? I think to suggest it is in a topical area of my own interest is dead on.
Tough to describe but it just feels different having the book in my hand (Author’s copy just recently arrived) as opposed to reviewing online the cover and the content pages. Has a bit of weight in the hand and the visuals spreading across the page have more impact. Maybe […]
B2B Content Preferences
B2B buyers are placing a greater emphasis on visual content throughout the purchasing lifecycle, and are accessing content much more frequently from smartphones and tablets. These trends have led to an even higher buyer reliance on content than ever before to assist in research and purchasing decisions.
Nice the industry pundits are weighing in with accolades around the new Visual Content Marketing book. Interesting even more that I like the way the reviewers are framing (excuse the pun on “Frame”) the problem.
From Joe Singh:
As a consultant bringing transformational change to large corporations, it’s clear that there […]