Nice the industry pundits are weighing in with accolades around the new Visual Content Marketing book. Interesting even more that I like the way the reviewers are framing (excuse the pun on “Frame”) the problem.
From Joe Singh:
As a consultant bringing transformational change to large corporations, it’s clear that there […]
Very excited that our new book on Visual Content Marketing is out today! Now there is no excuse for any company to embrace a visual-centric approach to their important communications to their marketplace and their employees. Plenty of argumentation to take on visual solutions and practical in the trenches […]
Translating innovation and demonstrating differentiated value
The technology innovation cycle often occurs yearly, and in some case by season.
The challenge lies in convincing your marketplace—and the analysts—that the next round of innovation will translate into real differentiated business value.
This challenge is experienced by many — from tech start-ups to Fortune […]
Simplifying the complex in your communication content.
The Pharmaceutical industry faces a host of unique communication challenges: dense medical terminology and drug chemical makeup; complex medical treatment explanations; processes for manufacturing and distribution; FDA regulations; and patient-friendly translations.
Getting your buyers and practitioners on-board conceptually is not easy.
This is exactly where […]