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Frame of Mind Blog

12 12, 2014

Putting Email Marketing To Work for B2B

By |December 12th, 2014|0 Comments

When you look at the large amount of articles written about email marketing for B2B, many talk about creating compelling content, designing for mobile and being personable – all of which is great advice.

But with this post, I’d like to offer a completely different approach to email marketing.

Try this […]

17 11, 2014

Bridging the Gap Between Design and Business

By |November 17th, 2014|0 Comments

Experience Helps
Here at Frame Concepts we run the gamut of industry and professional contexts for new visual communication projects. It struck me that a lot of filtering and context analysis is taking place on the Frame Concepts side as we are debriefed on the specifics of a new communication […]

30 10, 2014

Overcoming Obstacles to Visually Engaging Your Marketplace

By |October 30th, 2014|0 Comments

Everyone knows that visual solutions are the way to go, don’t they?
I think if one was to conduct a poll with marketing leaders and communication specialists, most would acknowledge the prevalence of visual solutions, infographics and data visualizations, in business communications and most certainly they would affirm how media […]

15 10, 2014

Five Challenges in Training and Change Management

By |October 15th, 2014|0 Comments

Recently we blogged about the effectiveness of visual solutions for both marketing and training and the feedback we received was very supportive of this idea.

We did however feel that it would be justified in taking a deeper dive to show specifically how visual solutions can address the unique challenges […]

9 10, 2014

4 Reasons to Re-Purpose Content for Marketing & Training

By |October 9th, 2014|1 Comment

Depending on your position, marketing can be training & training can be seen as marketing.

For seasoned educators, a main part of their role is to “bring up to speed” new or current team members on new products, policies or procedures.

And the same can be said for Change Management Consultants […]